Shape media strategies for the global market.
Are you interested in a bachelor’s degree course that combines communications, media and management? Do you want to study at one of the best media schools in Germany in the media metropolises like Berlin or Munich? If so, then the Bachelor of Honours Programme in Media and Communication Management is for you.
This course offers a combination of creative and management units and a wealth of practical experience helping you develop the full range of competencies that are crucial to thrive as managers in the fast evolving media industry. Through foundation courses in marketing, digital media management, advertising, branding, public relations and broadcasting, you will gain a holistic overview of what modern media and communication management entails in an international context. You will also gain hands-on knowledge of production of digital and interactive media, music, videos as well as conventional mass media and print materials.
Therefore, you will be fully prepared to succeed as creative and strategic media manager at the interfaces of communications, marketing and media productions.
Strategic collaboration with the University of Westminster.
This programme is a part of our strategic collaboration with the world renowned University of Westminster. You will be enrolled at the University of Westminster while studying in Germany at one of the campuses of the Macromedia University. You will be studying an extensive practice-oriented curriculum which fully complies with the guidelines of the University of Westminster as well as those of Macromedia University. Upon graduation, you will receive the globally recognized BA (Hons) degree.
Additional Degree: Earn the German BA along with your BA Hons.
In this programme, you also have the chance to earn the additional German BA degree. This is a perfect way to distinguish yourself with two internationally recognized bachelor’s degrees from the two renowned universities. Unlike the regular German Bachelor degrees, in this case, you do not need to fulfill the German admissions criteria for university of applied sciences.
How the Additional Degree Works: After you successfully complete the sixth semester of the programme, the University of Westminster awards you the accredited degree of BA (Hons). Then, you will enroll for the additional semester in the corresponding Macromedia course in order to earn the extra 30 ECTS required for the German BA degree. Upon successful completion of this semester, you receive the state-recognized Bachelor of Arts degree from the Macromedia University.
Benefits of the Additional Degree.
- Earn two internationally recognized bachelor's degrees in seven semesters
- No need to meet the German admissions criteria. You have to fulfill only the UK admissions criteria to be eligible to join the Addition Degree track
- Write only one BA thesis for the two degrees
Content of the media and communication management course.
The Media and Communication Management course covers comprehensive topics in a well-designed curriculum. You will develop a strong foundation in three major career-oriented fields:
- Brand management and marketing
- Corporate communications, public relations and social media
- Event management
The programme starts in October and depending upon which option you choose, the programme is 6 to 7 semesters long.
Winter term deadline: EU 15.08. / Non EU 15.07.
For the BA (Hons) from the University of Westminster, please find the country-specific admission requirements here.
Career prospects after graduation.
Our graduates' cross-media versatility, knowledge of media management, integrated communication and strategic branding along with their digital competence is highly sought after by companies, PR and advertising agencies, digital start-ups, non-profit organisations and public administration. After graduation, you can jump-start your career in exciting roles such as:
- (Online) Marketing manager
- Marketing and communications manager
- Media consultant
- Account manager
- Media production expert
- Product manager
- Social media manager
- Press officer
- Project manager
- Market researcher
With a network of over 500 well-known companies as practice partners, you have plenty of opportunities to gain tangible practical skills that are valuable in your future jobs. Every semester, you will work on study projects with a project partner under close supervision from our highly qualified professors. While working in teams on these challenging projects, you will develop not only your professional skills but also key personal skills like teamwork, leadership and communication.
During the internship semester, you will work for a company applying your knowledge in real business scenarios. As for many of our students, the internship can often lead to a full time job offer.