Descripción de Master in Digital Marketing & E-commerce
Master in Digital Marketing & E-commerce.
This program equips you to be a professional leader with a sound knowledge of the digital marketing ecosystem, with the capacity to implement the most effective commercial and customer relations strategies to cater for the needs of the market.
Formato: Full Time
Modalidad: On Campus
Duración / Créditos: 12 months / 70 ECTS
The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.
On this program, you will learn the key foundations of Online Marketing and the tools to condudct commercial activities on digital platforms, as well as developing you executive and organizational skills.
If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).
We keep moving forward
The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone’s safety.
The Reasons Why
To choose the Master in Digital Marketing & E-Commerce.
We could give you loads more. We might mention key benefits such as employability, revitalizing your career, enhancing your visibility, and so on. But here is a list of five specific reasons that explain why taking this Master is a safe bet:
Residential Program in New York.
At the end of the tuition period, you can do a two-week residential program on Retail & Services Marketing at Kean University (USA). This residential program is available at an additional cost.
Through our business incubator, we guide, finance and accompany your entrepreneurial ventures. EAE Lab gives you access to the resources and environment required to identify your project’s competitive advantages and develop your business idea.
International Talent Program.
If your goal is international professional development, you will gain the maximum visibility among the multinational that work with EAE through the Employment Workshops and interviews with headhunters and international recruitment consultants.
Meetings with professionals at leading companies and other students, enabling you to expand your network of contacts. In 2018, we organized meetings with executives from companies such as Google, Vodafone, Accenture, Intel, Cepsa, Bacardi and Telefónica, to name just a few.
We offer you an eminently practical program that gives you the opportunity to benefit from an extensive schedule of visits to companies such as Google, LinkedIn and Amazon, among others.
Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.
The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.
1. ONLINE STRATEGIES.
Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.
2. CONSUMER MOBILITY.
Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.
3. DIGITAL PLANNING.
Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.
4. MEASURING, ANALYSIS AND OPTIMIZATION.
Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.
5. ELECTRONIC COMMERCE.
Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.
Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.
TOTAL CREDITS 70
Module 1 - ONLINE MARKETING AND E-COMMERCE BASICS.
Introduction to the digital environment and the online marketing main features - 5 ECTS
Introduction to E-commerce - 5 ECTS
Module 2 - ONLINE MARKETING PLANNING.
Search engine marketing and advertising - 5 ECTS
Result-oriented and Mobile Marketing - 5 ECTS
Social Media Marketing - 3 ECTS
Module 3 - DESIGN AND DEVELOPMENT OF AN E-COMMERCE WEBSITE.
Design of a virtual store - 5 ECTS
Customers, logistics and regulations management - 5 ECTS
Module 4 - ONLINE BUSINESS PROJECT AND INDICATORS.
Outcome of analysis - 5 ECTS
Online business plan - 5 ECTS
Module 5 - Minor.
Minor - 10 ECTS
Module 6 - MASTER’S THESIS DEFENSE.
MASTER’S THESIS DEFENSE - 15 ECTS
Choosing EAE enhances your future.
At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Digital Marketing.
Digital Project Manager
Director of Projects
Director of Digital Marketing
Director of e-Commerce
Director of SEO
Director of SEM